![]() ![]() CTA’s should be inviting and create movement. Use “action” words that prompt people to do something. This is a way for you to get your audience engaged by asking them to share their thoughts through comments, reshare the post, or click the link in your bio.Ī CTA creates a greater opportunity for viewers to share your content. ![]() Writing Instagram Captions Rule #3: Add a Call-To-Action (CTA)Įvery Instagram caption you write should include a call-to-action (CTA). That’s when your reader may begin to lose interest.įact: Instagram allows up to 2,200 characters that may contain 30 hashtags per post. If you have a longer story to tell, go for it! Just cap it at around 400 characters or 60-70 words. Limiting yourself to 125 characters ensures that your entire caption shows up in the Instagram feed. Create captions with 125-150 characters packed with very to-the-point content. ![]() There are two ways to optimize your caption length. So what’s best for today? Honestly, a mix of both. Then, around 20, longer and more thoughtful captions are what registered well. In the past, short and attention-grabbing captions seemed to work best. That’s because the Instagram algorithm changes all the time. The ideal Instagram caption length seems to change all the time. All the more reason your opening line needs to be catchy! Writing Instagram Captions Rule #2: 60-70 Words is Your Ideal Caption Length Use these tools to enhance your captions, but don’t go overboard!įact: The average human attention span is eight seconds, on social media, it’s even shorter. Implement fun and authoritative tools like all caps, hashtags, and emojis smartly. Make sure that opening makes the viewer want to read on and learn more about you and your brand. It should be clear, concise, and always designed to get the interest of your audience. Make sure the copy is easy for your audience to read. Let the reader know that you just launched a new product, offering an exclusive via Instagram, or provide eye-catching stats. Leadoff with your most important piece of content. You want to stop them in their tracks when they scroll over your post. While it’s not always easy to be creative or write at your best at all times, the first thing to keep in mind when writing Instagram captions is crafting an opening line that will catch your reader’s attention. Writing Instagram Captions Rule #1: Create an Engaging Opening Line ![]()
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